Girteka is changing its identity towards becoming Responsible Logistics company - Girteka - Responsible Logistics

Girteka is changing its identity towards becoming Responsible Logistics company


The largest asset-based transportation company in Europe Girteka is undergoing a transformation and announced a change of its visual identity as well as a move towards Responsible Logistics. The first refresh in many years introduces a new logo, representing reliability and growth.

Girteka has always been focusing on meeting the highest service standards and aspired to constantly improve on safety, environmental and wellbeing aspects. However, the new identity and logo marks a new direction for the company.

Girteka is striving to become a company known for Responsible Logistics and has its principles implemented into its business model:  state-of-the-art technologies on its trucks, focus on efficiency, quality, and digitalization. The company is ready to expand this notion to environmental, societal, and employee well-being commitments.

The company is also changing its brand positioning, which was developed in partnership with Synthesis Consulting Group.

“The notion of what should make us the first choice is expanding. It no longer means just commercial aspects of our activities, but also extends to environmental, societal and employee well-being commitments. We’re changing our identity not only to show that, but to better understand the client and offer ideas and solutions that positively change the market,” says Edvardas Liachovičius, CEO, Girteka Holding.

The new logo, created by Smart by Design, introduces a big step forward in a brand evolution and presents company’s commitment to responsible logistics. The commitment is communicated via transformed color scheme.

New environment inspired colors were introduced: the choice of green represents growth, expansion and denotes company’s focus on sustainable solutions. To signify the company’s long-standing experience, trust and reliability, the new visual identity adops bright blue color.

“We’ve long been focused on more than just commercial aspects of our activities as we’ve always been concentrating on environmental, societal and employee well-being commitments. However, we are embarking on a new phase, during which we will focus on sustainability commitments and responsible logistics,” says Simonas Bartkus, Head of Marketing and Communications.

Girteka is the largest transport company in Europe managing its own truck fleet, transporting more than 960,000 full loads of cargo per year. The company has grown from 600 trucks in 2010 to more than 9,000 trucks currently transporting cargo in Europe and Scandinavia.

With a team of more than 20 thousand employees, Girteka Logistics is a leading transport company chosen by world-famous brands.